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All Journal Jurnal Manajemen dan Agribisnis Jurnal Ekonomi Value Added : Majalah Ekonomi dan Bisnis Jurnal Ilmu dan Teknologi Peternakan Tropis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal REKOMEN (Riset Ekonomi Manajemen) Jurnal Perilaku dan Strategi Bisnis Jurnal Ekonomi Manajemen JASF (Journal of Accounting and Strategic Finance) Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Jurnal Nasional Manajemen Pemasaran dan SDM Jurnal Ilmiah Ekonomi Manajemen : Jurnal Ilmiah Multi Science Transekonomika : Akuntansi, Bisnis dan Keuangan JELAJAH: Journal of Tourism and Hospitality BISMA (Bisnis dan Manajemen) Transformasi: Journal of Economics and Business Management Jurnal Pengabdian Kepada Masyarakat Jurnal Riset Ekonomi dan Akuntansi
Budi Rahardjo
Universitas Tidar
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Veterinary Other

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Journal : JELAJAH: Journal of Tourism and Hospitality

 1 
ANALYSIS OF THE BASIC ELEMENTS OF TOURISM DESTINATION AND MARKETING POTENTIAL IN BRAJAN TOURISM VILLAGE Ivo Novitaningtyas; Andhatu Achsa; Budi Rahardjo
JELAJAH: Journal of Tourism and Hospitality Vol. 1 No. 1 (2019)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v1i1.451

Abstract

Tourism village is one of the tourism destinations that need to be developed. Brajan is a tourism village that has natural and cultural tourism potential. This village needs promotion in order to attract tourists. The aim of this study is to describe the basic elements of the tourism village and the marketing potential of Brajan as a tourism village. Data were collected through observation and interviews with the local communities in Brajan. After collecting the process, the data analyzed descriptively based on 6 basic elements of a tourism destination and marketing mix. The result showed that Brajan has a complete concept as a tourism destination. Moreover, this village has a lot of potential in terms of marketing. The stakeholders such as local people, manager and the Government need to developing and empowering its potential. The development of its potential is expected to have a positive impact and make the tourism village becomes a sustainable tourism destination.
Co-Authors Achsa, Andhatu Agus Rilo Pambudi Alkadri Kusalendra Siharis Amelia Cyntia Kusuma Wardhani Anita Shalehah Annisa Putri Cahyani Arzan Alawi Atmaja, Hanung Eka Bintang Mukhammad Burhanudin Akbar Bintang Mukhammad Burhanudin Akbar Clarisa Alfa Lionora Dea Rizqy Hendi Ari Wibowo Imelda Junita Ira Irmawati Iskandar, Yusuf Ivo Novitaningtyas Jihad Lukis Panjawa Khairul Ikhwan Lely Kumala Sari Mai Satriyani Mikhael Larenso Setiawan Radita Prasetyo Shinta Ratnawati Shinta Ratnawati Verawati, Dian Marlina